Bringing Augmented Reality to Life

Bringing Augmented Reality to Life

We see huge potential in the ability to create interactive environments through augmented reality applications that can enhance the experience of an environment, convey needed information that wouldn’t take up any physical space, and to bring life to creativity in new ways that stays “hidden” until found. To test out the benefits and act as a proof of concept, we created a native iOS augmented reality application that works with the camera from your iPhone or iPad.

Using augmented reality, your camera scans for a custom made tag that it sees in the real world. When you hover your device’s camera over the tag, it will overlay an augmented reality layer over your camera view.


Downtown Rochester In Augmented Reality

Two of our team members, Adam and Hunter worked together to create a 3D augmented reality model of Downtown Rochester. The video below gives you a glimpse into how the app works.



The buildings highlighted in green indicate you have the ability to get an informational pop-up regarding that structure, which can be customized and updated as needed, and is fully customizable in design. Our goal in developing this augmented map of Downtown Rochester was to create a unique way to navigate the city, learn more about buildings you may see everyday, and to shed light on the endless possibilities achievable through augmented reality.


The Potential Impact Of Augmented Reality

One industry we can see augmented reality maps taking a strong hold is in education. For example, you could use augmented reality tags to showcase different molecular structures in chemistry, provide demonstrational videos in the study of physics or use animated battles of historic wars in history courses.


How You Can Use Augmented Reality

To achieve an augmented reality environment, you will need a 3D rendering program like Unity, which will allow you to create the video and augmented reality layers. Then you are essentially creating a real world hyperlink. The tag you are developing is a visual representation of what you have programmed into the native app and what will be displayed on screen when the camera sees that specific tag.

1 Comment

  • Brian Carlson

    Area 10 Team – Wow! What a great technology! Interested to talk more about other applications for which this could be beneficial!

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